Does your dental website need a makeover? Read this article to learn about the ways you can improve your dental website design and increase user experience.
Building a website for your orthodontic or dental practice?
Looking for ways to improve your site?
Your practice website is one of your best tools for gaining and keeping patients. For this reason, it’s important that you do everything you can to optimize your website and make sure it is helping you achieve the results you need.
If you’re ready to improve your website, look no further. Below are the top 6 ways you can improve your dental website design.
1. Make Sure to Demonstrate Your Expertise
The first step to improving your dental website design is to make sure your site fully demonstrates your knowledge and expertise. There are several ways you can do this.
First of all, look for ways to add more trust signals to your site to visitors know that you’re the real deal. These signals may include displaying professional certificates prominently on your homepage or adding detailed information about credentials, expertise, and education.
If you’re not doing it already, you should also be collecting and making use of customer testimonials on your website. It’s a great idea to create a separate testimonials page but you may also choose to display a few testimonials on your homepage.
You may also consider linking to external reviews of your practice. If you’ve collected some great patient reviews on Yelp, Google, or Facebook, you should link to them directly on your homepage.
2. Pay Attention to External Factors
While it may seem counterintuitive, one of the best things you can do to improve your site is to start looking elsewhere.
External links directing to your site, known as backlinks, are very important. Getting more backlinks can help boost your site in search rankings and help make sure potential patients can find your website.
You need to be looking for ways to build backlinks to your site. You can do this by offering to guest post for high authority dental blogs, for example.
It’s also important to register your Google My Business (GMB) page. Using Google My Business, you can update your business information and make sure that Google is displaying the correct info about your business in searches. Using Google My Business will also make it more likely that your website will appear at the top of search engine results.
Finally, it’s also a good idea to get your business profile set up on Yelp and other well-known local directory sites. Take control of your profiles and make sure your name, address, and phone number are consistent.
3. Make Your Blog Matter
Content is more important than ever for websites and businesses of all kinds. Posting a lot of content on your blog can do a lot for boosting your site’s presence in search engines and will drive traffic to your site. However, a blog with engaging content will also help visitors stay on your website for longer and lower your bounce rate.
When you have an engaging blog that is filled with valuable information, it will be more likely that potential patients will come to your website. A blog will allow potential patients to start seeing you as an authority in dental and orthodontic care. They will see that you have the extensive knowledge to back up your work.
Additionally, make sure to use relevant keywords on your blog as well. This will help boost SEO and make sure search engines are showing your posts to the right crowd.
Also, remember that blogging isn’t a “set it and forget it” part of your website. A blog should be updated regularly.
There isn’t a set amount of posts you should add to your blog, however. Whether you post a few days a week or a few times a month, the most important thing is that you remain consistent and always post quality content.
4. Let Your Service Pages Do the Work
If you don’t have high-quality service pages on your website, you’re making a big mistake. When it comes to improving your orthodontic or dental website design, it is important that you give potential patients a lot of knowledge about what exactly it is you can offer them.
You may consider adding a separate page on your site for each service you offer. Then, explain thoroughly what the procedure will entail, how it can help, and anything else you think a potential patient would like to know.
Great service pages will convince potential patients to set up an appointment and will help them realize the importance of great dental services.
Similarly to your blog, don’t forget to pay attention to SEO as well. Make sure you are using relevant keywords when writing these service pages and you will be more likely to attract the right visitors to your site through search engine results.
5. Optimize the User Experience
A good dental website will also be optimized for the user experience. Make sure the design of your site is visually appealing and visitors can easily find what they’re looking for. Navigation should be easy to access and hassle-free.
Also, be aware that many users will be accessing your site from mobile or tablet devices. Because of this, you need to create a website that is mobile friendly. Your dental website needs to load fast and it needs to look great no matter what device a potential patient is using.
For this reason, make sure you use a responsive design for your website. A responsive design will allow your site to adapt to the device a patient is using. It will make your website look great whether visitors are on mobile, tablet, or desktop devices.
The truth is that a visitor will stay on an easy-to-use site much longer. As a result, they will be more likely to learn about your services and you’ll be more likely to get a new patient.
6. Create a Purpose-Driven Dental Website Design
In addition to being easy to use, you need to make sure that you remember your purpose when creating your website. What exactly is it that you want a potential patient to do?
If you want a visitor to contact you or set up an appointment, then make it clear. Make sure your design encourages a user to book an appointment and makes it very easy to do so.
Also, be sure to use plenty of calls to action (CTAs) to encourage a potential patient to make an appointment. When crafting your website’s design you need to make sure you keep the visitor in mind. Use CTAs to skillfully lead them to where you want them to go and what you want them to do.
Additionally, make sure you have a great-looking contact page or appointment booking page that a visitor can easily reach. You may also consider adding contact info to every page of your site in a header or footer section.
By using the tips above you’ll make sure your website is as effective as possible. You’ll ensure that it’s helping you land new patients.
Your website is a crucial business tool, so you should treat it like one. Devote the time to your website that it deserves, and you’ll make sure that it is helping your business succeed.
Need help with SEO and dental website design in San Antonio? Contact us today to learn more about what Dryden Labs can do for you.